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Reimagining Food Systems: Innovation, Impact & Upcycling with Dan Kurzrock

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Reimagining Food Systems: Innovation, Impact & Upcycling with Dan Kurzrock

In this episode, Daniel Protz sits down with Dan Kurzrock, Co-Founder and Chief Grain Officer of Upcycled Foods, Inc., to explore the future of food through the lens of sustainability, circular systems, and innovation. From his college homebrewing days to becoming a leading voice in the upcycled food movement, Dan shares how a simple idea evolved into a patented technology and thriving business.Together, they dive into:The surprising origins of Upcycled Foods What “upcycled food” really means—and why it matters How food waste can become high-value ingredients.The business case for upcycling in a changing food economy Systems thinking: connecting upcycling with regenerative agriculture Leadership, lessons, and advice for the next generation of change-makers.This conversation is a must-watch for anyone interested in food tech, sustainability, entrepreneurship, or the future of our food systems.

Duration: 45 Min • August 11th, 2025

About the speakers

  • Daniel Protz

    Founder & CEO

    Daniel Protz is the Founder & CEO of FlavorWiki. He holds a bachelor's degree from Dartmouth College and an MBA from Stanford Business School. His professional background includes top global firms like Goldman Sachs, Deutsche Bank and Groupon, where he designed, built and implemented technology to support inventory, customer service, content publishing and pricing automation for 1 Billion+ USD e-commerce businesses.

  • Dan Kurzrock

    Founder and Technical Director

    Dan Kurzrock is the Co-Founder and Chief Grain Officer of Upcycled Foods, Inc, (ReGrained), a leading platform driving innovation in the upcycled food economy. A passionate advocate for regenerative and circular food systems, Dan also serves as a founding board officer of the Upcycled Food Association and Upcycled Food Foundation.Under his leadership, Upcycled Foods has developed patented technology to transform byproducts into high-value ingredients, partnering with manufacturers to reduce food waste. Dan’s work has been recognized by Forbes 30 Under 30 in Food & Beverage and other industry honors. He regularly speaks at major events like Natural Products Expo, GreenBiz Circularity, and the ReFED Food Waste Summit. Dan holds a BA from UCLA and an MBA in sustainable business from Presidio Graduate School.

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