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DISRUPTING ENDURANCE NUTRITION: Exploring a Real Product Innovation Story

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DISRUPTING ENDURANCE NUTRITION: Exploring a Real Product Innovation Story

Join FlavorWiki as we explore the experiences of Freak Shake founder Todd Newman and his scientific team to learn how he went from college athlete, to CPG innovation executive to sports nutrition product founder. Learn about the real science behind the product and gain insights into the early launch steps of a new brand.In this session, Freak Shake's leadership will reveal the secrets behind its innovative formulations, driven by a commitment to Freak Science principles and the integration of specific plant-based micronutrients known as flavonoids. Discover the science behind Freak Shake's unique blend, designed to supply and replenish fuel for strenuous endurance exercise while optimizing the endurance engine for peak performance.Don't miss this opportunity to unlock your inner endurance freak and gain valuable insights into the future of endurance fueling and overall industry innovations.

Duration: 53 Min • Mar 18th, 2024

About the speakers

  • Daniel Protz

    Founder & CEO

    Daniel Protz is the Founder & CEO of FlavorWiki. He holds a bachelor's degree from Dartmouth College and an MBA from Stanford Business School. His professional background includes top global firms like Goldman Sachs, Deutsche Bank and Groupon, where he designed, built and implemented technology to support inventory, customer service, content publishing and pricing automation for 1 Billion+ USD e-commerce businesses.

  • Todd Newman

    Founder & CEO

    Todd Newman is Freak Shake’s founder , former VP of Innovation at Keurig Dr. Pepper and The Hershey Company. Renowned for driving organic growth through profound market and consumer insights. With expertise in innovation, brand management, growth strategy, and more, Todd excels in propelling success for established and emerging brands.

  • Byron Fergerson

    Chief Science Advisor

    Byron Fergerson M.D is Freak Shake’s Chief Science Advisor, Clinical Professor & Vice Chair of Anesthesiology at UC San Diego. With over 15 years of clinical experience focused on cardiothoracic anesthesia and echocardiography, Byron has additional training and experience in research design, academic publications, project design and development. Byron is also an active masters triathlete, surfer, and jiu jitsu enthusiast. In other words, the force is strong with Byron’s Inner Endurance Freak!

  • David A. Stuart

    Chief R&D Advisor

    David A. Stuart PH.D is Freak Shake’s Chief R&D Advisor, CEO of Food and Nutrient Impact, LLC and a member of the Academy of Nutrition and Dietetics. Dave holds degrees in Biological Sciences, Botanical Sciences & Plant Physiology. He has had a distinguished 23 year career with The Hershey Company, where he founded the Hershey Center for Health and Nutrition and led a team of scientists studying the application of plant-based ingredients (like cocoa) to human health. At Hershey, Dave became a preeminent expert on the function and benefits of the very same micronutrients we fortify Freak Shake Endurance Fuel with.
    Website: https://maniumbrands.com
    Website: https://freakshake.co

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