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Revolutionizing Consumer Understanding:FlavorWiki's Patented Approach to Descriptive Profiling

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Revolutionizing Consumer Understanding:FlavorWiki's Patented Approach to Descriptive Profiling

Don’t miss this exclusive webinar where we examine the groundbreaking technology behind FlavorWiki's recently patented: 'Paired Question Methodology'. Join Daniel Protz, Founder and CEO of FlavorWiki, Marcia Young, Senior Advisor Consumer Intelligence, and Elli Alexandraki, Sensory & Consumer Science Specialist, to learn how FlavorWiki’s innovative machine learning algorithm can revolutionize consumer understanding in the food and beverage industry. Discover how this innovative technique empowers FlavorWiki’s clients to capture detailed product descriptive (sensory) data directly from consumers. And how this data can be converted into actionable insights that align with the rigor and accuracy of traditional techniques. Don't miss this opportunity to gain valuable insights into the future of consumer research.

Duration: 61 Min • April 11, 2024

About the speakers

  • Daniel Protz

    Founder & CEO

    Daniel Protz is the Founder & CEO of FlavorWiki. He holds a bachelor's degree from Dartmouth College and an MBA from Stanford Business School. His professional background includes top global firms like Goldman Sachs, Deutsche Bank and Groupon, where he designed, built and implemented technology to support inventory, customer service, content publishing and pricing automation for 1 Billion+ USD e-commerce businesses.

  • Marcia Young

    Senior Advisor Consumer Intelligence

    Marcia Young recently retired from Mondelez International where she was Senior Director of Consumer Science. Marcia’s prior roles include global leadership positions in Consumer and Sensory Science at Kraft Foods Inc., Cadbury Plc, Campbell’s Soup Company, Sara Lee Bakery and Gerber Products Company. Marcia also held leadership positions in product and process development while at Sara Lee Bakery and Campbell’s Soup Company.

  • Elli Alexandraki

    Sensory & Consumer Science Specialist

    Elli Alexandraki has extensive experience in sensory and consumer research for food and beverage. She has previously worked at Synergy Flavors, leading sensory projects for product development and optimization. Elli has also worked as a Sensory and Consumer Science Consultant, assisting companies in the designing and execution of research studies and the establishment of new protocols and techniques. She holds a BSc degree in Dietetics and a MSc degree specialized in Sensory Science, from Wageningen University.

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