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FlavorWiki "Virtual Tastings" Deliver Deeper Consumer Insights During COVID Disruption

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FlavorWiki is here to support you in developing your business through digitally-enabled customer understanding. Why? Because in an era when you need knowledge faster than ever before from customers who are increasingly difficult to reach, FlavorWiki is the leading digital partner with exclusive specialization in Food & Beverage. Our online tools and services will boost your business through a better, faster, and more cost-effective analysis of your customers' taste perception and preference. This data can inform your R&D process and help your marketing team connect with loyal, long term customers who will love your products.

Especially as the world faces challenges around COVID-19, it is ever more clear that change is required for the insights' industry. Decentralization, digitalization, and genuine consumer engagement will be key elements to bringing the industry forward as traditional centralized techniques and in-person meetings become more difficult. Regardless if you are a food brand or ingredient supplier, FlavorWiki tools will help you connect with your customers like never before.

If you are an ingredient or flavor company who cannot visit clients during COVID lockdowns, our "Virtual Tasting" can bring those meetings into the cloud, complete with taste insights and actionable data to drive sales and co-development efforts. Learn more in our upcoming webinar: Reaching B2B Customers Without Traveling.

FlavorWiki Consumer Insights
Engage customers in a "Virtual Tasting" meeting where you can sample prototypes together, get feedback and move the co-development process forward virtually.

What makes FlavorWiki different?

Today's consumers are keenly aware of what they are looking for. But they don’t want to spend large amounts of time filling out boring survey forms. At FlavorWiki we take consumer research to another level by providing our users with a "tasting experience" that matches them to products they will like based on their unique taste perception and preference. Instead of using high monetary incentives that attract "professional testers", our users' purchase and consume products as they would in the real world. Then our A.I. driven survey application extracts all the same perception, preference, and experience measurements you expect from traditional Central Location Tests or Home Use Test studies.

If you think you can't afford consumer insights, think again.

If you have a limited budget, FlavorWiki’s online platform allows you to design your own studies that capture insights focused on taste perception and preference whilst creating a unique and memorable experience for your customers. The result is a "real-life" 360-degree view of all the relevant purchase drivers for your current and future products.

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ABOUT FLAVORWIKI

FlavorWiki helps the food and beverage industry evaluate consumer perception and preference in record time, at a price that fits any budget. We have developed a unique, patent pending, digital sensory technology to evaluate flavor, texture, aroma and mouthfeel simultaneously using regular consumers. Equipped with this application, our global community of consumers return actionable insights in a matter of hours. No more waiting for weeks to understand a market or consumer segment.

Contact us today to learn more!

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