In the last webinar, we approached a subject of interest for many food businesses that are out there. We provided three simple ways in which the digital side could help food businesses win. Let's do a recap of those.
We know that text forms are boring and they don't bring any consumer value. That is why food producers and food businesses lose their time, their money and their trust.
We suggested that food businesses could use Flavorwiki as a tasting experience in order to get more valuable consumer and food insights. Our service can be a way to connect food businesses with the right consumers without wasting any time.
More than this, FlavorWiki’s unique platform profiles each user’s unique taste perception and preference. This way, we provide valuable and strong consumer analytics for food businesses all over the world.
We can engage consumers anywhere by reaching them online and by building a global community that is able to adapt to any language. Also, we came up with industry-validated sensory technology. This technology provides sensory lab accuracy using normal consumers by assessing flavor, texture, color, mouthfeel and aroma.
We offer you the most accurate product packaging data. This is extremely important because the right packaging could differentiate your food business from others. Also, the packaging color sways consumer purchase habits. The consumers' brain reacts to color in different ways, which means this could influence their purchase decision. Branded products are easy to recognize. Designing packaging with your logo front and center helps consumers remember your product next time they are shopping.
Regarding store positioning, you should know that it requires a clear understanding of your customer needs. In this way, the right communication channels are selected and key messages will resonate with your customers. Store positioning starts with identifying specific, niche market segments to target, the more specific the better.
Price validation offers benchmarking of your markets and consumers submit their valuations via our secure app to our central server. Once the analysis is complete, we get back to you with the most valuable data for your food business.
Ingredients are one of the most important key-metric for your products. Ingredients offer mouthfeel, aroma and texture, all of which can determine an acquisition. The right ingredients can connect your food businesses to the right consumers.
Dietary & ethical drivers provide a more sustainable way of food-producing. You can make consumers more aware of the environmental concerns, economic issues and industrial influences that would have resulted from the product they buy from you.
This means you can collect unlimited feedback with your own community using FlavorWiki software. You can also launch studies on the FlavorWiki community platform while gathering valuable consumer analytics.
If you weren't able to participate in one of our webinars, you can always find the recordings in our Vimeo channel.
Our next webinar is addressed to the ingredient sales industry and we are going discuss how they can gather valuable data through the virtual tastings in the age of COVID-19.
FlavorWiki helps the food and beverage industry evaluate consumer perception and preference in record time, at a price that fits any budget. We have developed a unique, patent pending, digital sensory technology to evaluate flavor, texture, aroma and mouthfeel simultaneously using regular consumers. Equipped with this application, our global community of consumers return actionable insights in a matter of hours. No more waiting for weeks to understand a market or consumer segment.
Contact us today to learn more!